In these case studies I rely, in part, on the content of phone conversations to identify the business names behind the lead generation ads.
This ad is by Improve Your Super, which has a website. The website is registered by FP Partners Pty Ltd.
I received a call from Melanie from First Point Partners. I asked her “Are you licensed?”. She said they were licenced by ASIC under credit licence [and gave their credit licence number], but our partners are licensed AFSL 288421. This number is for Lifestyle Asset Management, which has over 250 repreentatives. Melanie said “we collect the information and submit it to the advice team. Because the government allows fees for advice to be taken from your super, any fees….” End of call.
First Point Partner’s website offers “superannuation comparison” as one of its services. “Contact First Point to have a chat abour your superannuation”.
The Naysayer 