Tag Archives: lead generation

“Like going to a doctor before you have surgery” – More adventures in lead generation.

The Australian Government is considering how to curb lead generation activity, following over one billion dollars in losses by consumers who were funnelled to unethical advice via lead generation advertising. So what happens if you respond to a “free superannuation … Continue reading

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Lead generation – this one was a scam

Lead generation ads for financial services either result in legitimate businesses obtaining customers through misleading ads (probably in breach of anti-hawking provisions) or they lead to scams. My recent experience shows the role lead generation plays in scams, and how … Continue reading

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Lead generation Part 3 – ‘Rates Compare’ and Capital Guard

Lead generation ads on Facebook for financial services can link to scams, or ‘click bait’ promising unrealistic returns that can lead people to switch to risky investments.   Lead generation ads are placed in a bogus business name, often without disclosing … Continue reading

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Lead generation and financial services advertising 

April 2025 update: While Facebook ads for this type of advertising has reduced, ASIC has been warning about lead generation for financial services. ASIC has “detailed how [a number of failed funds, including Venture Egg]  had relied on an online … Continue reading

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