April 2025 update: While Facebook ads for this type of advertising has reduced, ASIC has been warning about lead generation for financial services. ASIC has “detailed how [a number of failed funds, including Venture Egg] had relied on an online super “health check” to grab customer details at the end of a short survey which circumvents anti-hawking laws, with this data then handed over to advisers who will offer a follow-up contact, eventually putting clients into the funds.”. Source professionalplanner.com.au
Facebook is full of financial service advertising (including financial advice and debt management) where the financial service isn’t identified, and even the advertisers may use a false name.
If these advertisements are misleading – and some are – it can be very difficult to identify the name of the advertiser, or the business/es that are providing the advertised services.
Read about my experiences following up on these ads here , here and here – and this one which appeared to link to a scam.
September 2023 – I have added one more, a property investment firm promoting superannuation reviews.








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